VITON13 SCHOOL is the online school inside the VITON13 ecosystem, at school.viton13.com. It teaches three applied programmes — Artificial Intelligence, Design in Artificial Intelligence and Website SEO — priced in roubles at 1,300, 2,600 and 3,900 ₽. The school needed a front page that explains three courses and one method without shouting, shows what a lesson looks like before anyone pays, and says the same facts in English, Russian, Spanish, French and Hindi.

We rebuilt the landing on 25 September 2026 in the genre of calm AI product sites such as sanalabs.com: one grotesk, Inter Tight, set mostly at weight 400; black pill buttons; wide grey planes; one large still life per course. The page runs as a sequence: a hero with a ticker of the school’s thirteen skills, three course showcases with a manifesto card between them, counters, course cards with prices and checkout buttons, the four-step method, a three-question course planner, admission, news, guides, FAQ and a waiting-list form.

The photographs are AI-generated: six images made with GPT Image 2.5 in Higgsfield, staged still lifes and people who are not VITON13 students or teachers. In the Artificial Intelligence showcase the laptop screen is not part of the picture: we measured its position on a chroma-green original and placed a live HTML lesson over it — a module list, the current step, a line for asking the mentor and a progress bar. Four tabs change what the screen shows; they advance every 6.5 seconds while the section is in view, stop as soon as someone picks one and stay still under reduced motion. The design and SEO showcases show the same kind of step on a floating panel.

The landing is part of VITON13’s Next.js application and has its own subdomain with five editions: English without a prefix, then /ru, /es, /fr and /hi, linked with hreflang. Course names, prices and modules come from one data file, so the counters, cards, menus and footer all read the same numbers; prices are formatted for each language, and the fine print says that nothing is charged before the school confirms a start with the learner.

The landing is live at school.viton13.com. On 27 September 2026 all five editions answered with status 200, and the school’s sitemap listed 30 URLs: in each language the landing, the news page, the guides index and three guides.

That day we ran Lighthouse 13.4 three times on the home page for each form factor. On a simulated phone, performance scored 87, 93 and 93 (median 93), with the largest contentful paint at 3.1 s, 20 ms of total blocking time and no layout shift. On desktop, performance was 100 in every run and the largest paint came at 0.8 s. Accessibility is 97, best practices 100 and SEO 100 on both.

The whole page, photographs included, weighs about 0.8 MB on a phone and 1.0 MB on desktop.