Ten vertical Reels we made for VITON13 Studio’s services account: kinetic type, AI imagery and voices, stock-footage cuts and code-synthesised sound, each rendered frame by frame from HTML.
Overview
We needed short vertical films for VITON13 Studio’s English Instagram account, which sells the studio’s services in the US: what we make, what a website costs, what is inside it and how a project starts. The account and the studio are ours, so the brief was ours too: no client commissioned these reels.
Films
Approach
Every reel is an HTML scene with a deterministic renderFrame(t): headless Chrome draws each frame at 1080×1920 and 30 fps, and ffmpeg encodes them. We synthesise the music and sound effects in code, so no licensed music is used (the one recorded sound is a stock city clip’s own street noise), and five reels carry AI voice-overs from Higgsfield Seed Audio with the on-screen words timed to them. Prices and terms come from our own offer: Launch Site $113 AI-assisted or $173 human-led, live in 3–5 working days with 2 rounds of edits; Single Reel $33 in 1–2 working days.
Five reels, rendered on 24 September 2026, are kinetic type with AI imagery. “Design. Code. Search. Film.” (23 s) walks through what we do and ends on a real client’s Search Console curve (SB Excursions, July–September 2026). “Want more clients?” (28 s) shows six services with AI images and short AI clips (Higgsfield, Kling 3.0); “Everything evolved” (30 s) sets AI 3D objects and light on black; the explainer (52.1 s) walks through how a website with us starts; “What’s the catch?” (30.5 s) sets a $6,000 design invoice against the $113 launch site and ends with an AI presenter lip-synced to the voice-over (gpt_image_2_5, then Wan 2.7).
Five more followed on 26 September in the language of product keynotes and TV spots. “Your website should feel like this.” (19.5 s) is white, with an AI glass browser window (gpt_image_2_5, then Kling), our sites in phones and footage inside giant letters. “What’s inside a $113 website?” (18 s) explodes a concept site into the six layers the package includes; its cinematic cut (19 s) retells it over Pexels and Mixkit stock footage with a trailer-style score. “Your business is one of a kind.” (35 s) lands each word on an AI voice-over (Higgsfield) over stock shots of small-business owners, and “introducing VITON13 Studio” (19 s) sells video editing: a raw phone clip becomes a graded cut.
Gallery
Results
Ten finished reels at 1080×1920 with covers, 274.1 seconds in total. Five end with DM “SITE” for a written price, three with DM “AUDIT” for a free homepage review, one with DM “REEL” for the $33 Single Reel, and the explainer asks viewers to follow the account. All ten play on this page with sound.
What this does not prove
These are VITON13’s own reels for its own account, not client work. The people, products and 3D objects in the AI reels are AI-generated — including the presenter in “What’s the catch?”, who is not a real person, the brand-film shots in “Design. Code. Search. Film.” and the glass window in “Your website should feel like this.” — and so are all five voice-overs. The business owners in the “one of a kind” ad and the footage in the cinematic cut and the editing promo are Pexels and Mixkit stock, not our clients or our shoots. The mock-ups show concept sites (Vitaliano, VERIDA, Hypersolid and others) next to one real client case, SB Excursions; the layer interfaces are illustrations.
The ad and the editing promo follow the cut structure of reference spots our founder picked (a retail ad and an app launch); the scenes, copy and sound are ours. There is no reach, view or engagement data for these reels here, and we make no claim about their effect on enquiries or sales.
Planning something similar? Our founder, Tarasov Vitalii, reads every message himself.
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