VITON13 Studio carousels

A design board of carousel slides on a light grey background: white slides reading “Delete it.”, “5 details that make a website look expensive.”, “Can a stranger explain your business in 5 seconds?”, “Will AI recommend you?”, “3–5 working days” and “What a website really costs in 2026”, between dark slides reading “3 → 26 Google clicks a day”, “Sites we built.”, “Your phone is enough.” and “Your website has 0.05 s”.

Ten Instagram carousels for VITON13 Studio’s services account: six white lessons, three dark proof posts and an earlier dark-green one. 83 slides, each built as an HTML page and rendered by headless Chrome.

Labels: Internal VITON13's own product
Year: 2026
Disciplines: Design
Studio: by VITON13
Languages: English

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Overview

Give @viton13company, VITON13 Studio’s English Instagram account for clients in the US, posts that people swipe and save: short lessons on first impressions, website prices, AI search and design, one real client case and a wall of the sites we have built. The account and the studio are ours, so nobody commissioned these carousels.

10
carousels: six white, three dark and one dark green
Source: Rendered slide folders, 24 and 26 Sep 2026
83
slides at 1080 × 1440, drawn in HTML
Source: Rendered slide files, 26 Sep 2026
2
sizes of every slide: 3:4 for the app, 4:5 for schedulers
Source: Render script output, 26 Sep 2026
9
carousels scheduled on @viton13company, 29 Sep – 7 Oct 2026
Source: Instagram scheduled posts, checked 26 Sep 2026

Approach

Every carousel is an HTML page with one section per slide. Headless Chrome (Puppeteer) renders each slide to a 1080 × 1440 PNG for posting from the app and cuts a 1080 × 1350 centre crop for schedulers, so nothing important sits outside the 4:5 area. Six carousels share one white, minimal look — “Delete it.” set it, and the next five reuse it as a shared style sheet: one idea per slide, large type, a single gradient accent word and a blue DM button. Three share a dark sheet with laptop and phone mock-ups built from real screenshots, and the earlier “0.05 seconds” has its own dark-green look.

The white series teaches. “Delete it.” rewrites a homepage’s first line in 9 slides; then come the 5-second test, what a website costs in 2026, five checks for AI search, five details that make a site look expensive and our steps from brief to launch, 8 slides each. Outside figures are sourced on the slide — Nielsen Norman Group, Lindgaard et al. (2006), 2026 US cost guides — and our own prices come from the studio’s offer: Launch Site $113 AI-assisted or $173 human-led, live in 3–5 working days.

The dark series shows proof. “3 → 26 Google clicks a day” redraws SB Excursions’ daily clicks from the owner’s Search Console report for 17 July – 17 September 2026 and points to four things on their homepage. “Your phone is enough.” shows five editing moves on Pexels stock clips, graded in CSS, to sell a $33 reel. “Sites we built.” puts six sites on device mock-ups, each labelled CLIENT, CONCEPT or VITON13 PROJECT.

Gallery

White slide: the words “Welcome to our website.” highlighted as if selected in an editor, above a huge black “Delete it.” with a red full stop and a small “delete” key. — 01 — “Delete it.” (9 slides, 29 Sep): the hook.

White slide: “Welcome to our website.” struck through in red under “Instead of”, and under “Write” the example line “Wood-fired pizza in Brooklyn, at your door in 30 minutes.” — 02 — “Delete it.”: one of five rewrites, marked as an example.

White slide: a large “5 sec” inside a gradient ring timer, above “Can a stranger explain your business in 5 seconds?” — 03 — “The 5-second test” (8 slides, 30 Sep): the hook.

White slide “Score it.” with three cards: a green 3/3 “Your first screen works”, an orange 2/3 “One line is doing too much” and a red 0–1 “Visitors are guessing”. — 04 — “The 5-second test”: how to score the answers.

White slide “What a website really costs in 2026.” with four grey bars growing from $16 a month to $1,500, $6,000 and $35,000+. — 05 — “What a website really costs in 2026” (8 slides, 1 Oct): the hook.

White slide “Option 4 · VITON13 Launch Site”: a large gradient $113, “AI-assisted · human-led from $173” and three green ticks: live in 3–5 working days, 2 rounds of edits, SSL and launch checks included. — 06 — “What a website really costs”: our own price, after builders, freelancers and agencies.

White slide: a blue chat bubble asking “Best bakery near me?” and an AI assistant’s list whose third line reads “your business?”, above “Will AI recommend you?” — 07 — “Will AI recommend you?” (8 slides, 2 Oct): the hook.

White slide “03 Add structured data.” with a dark code block of JSON-LD for “Your Bakery” at 12 Main St, Austin, TX, open Monday to Saturday 07:00–18:00. — 08 — “Will AI recommend you?”: check 3 of 5, structured data.

White slide “5 details that make a website look expensive.” with two mock-ups of the same restaurant and pasta photo: a loud yellow one marked “Looks cheap” and a clean white one marked “Looks expensive”; small print says the food photo was made with AI. — 09 — “5 details that make a website look expensive” (8 slides, 3 Oct): posted with the AI label for the AI pasta photo.

White slide “03 One accent colour.”: a “Before” mock-up with purple, orange, red, teal and yellow elements above an “After” mock-up with a single blue button, both with the same pasta photo. — 10 — “5 details…”: detail 3, one accent colour.

White slide “From brief to live website in 3–5 working days.” with a large gradient “3–5” and a six-step timeline: Brief, Price, AI draft, Sign-off, Edits, Live. — 11 — “From brief to live in 3–5 working days” (8 slides, 4 Oct): the hook.

White slide “Step 3 AI drafts it.” with three cards — Page structure, Headlines & copy, Layout & styles — each tagged “AI draft”. — 12 — “From brief to live”: step 3, before a person signs it off in step 4.

Black slide: a grey 3, a lime arrow and a white 26 over “Google clicks a day. A real client. Their own Search Console data.”, with a glowing lime line chart rising across the bottom. — 13 — “3 → 26 Google clicks a day” (8 slides, 5 Oct): SB Excursions, our one client case.

Black slide “Daily Google clicks, 17 Jul → 17 Sep 2026”: a lime line chart climbing from about 3 a day to about 26 a day, with the note “Source: the owner’s Google Search Console report, redrawn. Clicks, not bookings.” — 14 — “3 → 26”: the chart, redrawn from the owner’s Search Console report.

Slide “Your phone is enough. You need an edit, not a new camera.” over one stock clip of a barista pouring milk into coffee, split down the middle: flat “RAW” on the left, warm graded “EDIT” on the right. — 15 — “Your phone is enough.” (8 slides, 6 Oct): Pexels stock footage.

Black slide “02 Grade for mood.”: the same stock clip of a florist arranging tulips twice, flat on the left marked RAW and warmer with the word “Petals.” on the right marked EDIT. — 16 — “Your phone is enough.”: edit 2 of 5, colour graded in CSS.

Dark slide “Sites we built. Swipe. Pick your favourite.” with five phones fanned out, showing Stoa, SB Excursions, Vitaliano, Verida and Fifty. — 17 — “Sites we built.” (8 slides, 7 Oct): posted with the AI label.

Slide marked CONCEPT: “Vitaliano. Italian restaurant. Warm, editorial, booking up front.” above a laptop and a phone showing the cream-and-olive Vitaliano home page. — 18 — “Sites we built.”: every site carries a CLIENT, CONCEPT or VITON13 PROJECT label.

Dark green slide: “Your website has 0.05 s to make a stranger trust you. Before they read a single word.” with a bar filled to 0.05 of one second. — 19 — “0.05 seconds” (10 slides, rendered 24 Sep): the earlier dark-green style.

Dark green slide “Same 50 ms. Different result.”: a grey phone with a generic template page marked TEMPLATE next to a phone with the Verida real-estate site marked DESIGNED. — 20 — “0.05 seconds”: a template against Verida, one of our concept sites.

Results

Ten carousels and 83 slides, each exported at 3:4 and 4:5. Nine are scheduled on @viton13company, one a day: the white six from 29 September to 4 October 2026 at 12:00 New York time, the dark three from 5 to 7 October at 9:00. The earlier “0.05 seconds” (10 slides) was rendered on 24 September. Every carousel ends with one ask: DM “AUDIT” for three free homepage fixes, “SITE” for a Launch Site or “REEL” for an edit.

The case numbers are the owner’s Search Console data: 1.08K clicks and 92.2K impressions in the three months to 17 September 2026. The case carousel rounds the starting point to 3 clicks a day; the “0.05 seconds” carousel gives it as ~2.7, rising to ~26.

What this does not prove

These are VITON13’s own posts for its own account, not client work. On 27 September 2026 the nine carousels are scheduled, not yet published, so there is no reach, like, save or enquiry data here, and we claim none.

AI is labelled where it appears. Rosa’s in “5 details…” is a made-up restaurant with an AI-generated pasta photo, so that post carries Instagram’s AI label; “Sites we built.” carries it too, and its closing note says some concept sites use AI-generated imagery. The work wall in “0.05 seconds” includes an AI-generated VITON XIII brand visual. The people in “Your phone is enough.” are Pexels stock footage, not our clients.

SB Excursions is the only client shown, and clicks are not bookings, as the slides say. The FAQ, brief and scope examples are invented, and on the Vitaliano slide of “Sites we built.” the top line almost disappears into the blurred background.

Planning something similar? Our founder, Tarasov Vitalii, reads every message himself.

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