Bring motion to VITON13’s own brands: a short film for VITON13 SCHOOL, loops for the first block of store.viton13.com and studio.viton13.com, and GELO — the VITON XIII BEAUTY perfume — as a product film and as a film the visitor plays by scrolling on the VITON XIII page. These are VITON13’s own brands, so the brief was ours as well: no client commissioned or paid for these films.

The VITON13 SCHOOL film runs 19.2 seconds and is assembled from several clips generated with Seedance on 15–16 September 2026: warm light in a classroom, students at laptops, a small glowing glass cube on a desk and an end card with the VITON13 SCHOOL logo. The GELO film runs 7.1 seconds: the bottle, the cap lifting off, a mist of spray and the cap coming back. Both full films on this page play with the sound of their source files; we re-encoded them to H.264 and VP9 in 1080p and 720p so they play in every browser.

Both hero films are AI-generated, not shot on camera. The store film was generated with Seedance 2.5 and chosen on 17 September 2026; the studio film was made for the first block of studio.viton13.com. Each has a 1920×1080 poster frame. Both hero films are H.264 at 1920×1080 with no audio track. The store loop runs 23.32 seconds at 25 fps and weighs 7.2 MB; the studio loop runs 11.08 seconds at 24 fps and weighs 3.4 MB. They play muted, looped and inline, only while on screen; when a visitor’s system asks for reduced motion the film pauses, and without JavaScript the poster frame is shown.

For GELO we cut every frame of the render into two WebP sets of 169 frames — 1440×810 for desktop and a 720×810 centre crop for phones — and built the scroll playback on the VITON XIII page. A script cuts the render with ffmpeg, sharp writes the WebP files, and the page reads how many frames there are; the desktop set weighs 3.1 MB, the phone set 2.2 MB.

The VITON13 SCHOOL and GELO films play on this page with sound. The store film plays across the first block of store.viton13.com and the studio film in the first block of studio.viton13.com. The GELO scroll film runs on the VITON XIII page rather than on the GELO product page.