Bring motion to the first block of store.viton13.com and studio.viton13.com, and present GELO on the VITON XIII page as a film the visitor plays by scrolling. These are VITON13’s own sites, so the brief was mine as well: no client commissioned or paid for these films.

Both hero films are AI-generated, not shot on camera. The store film was generated with Seedance 2.5 and chosen on 17 September 2026; the studio film was made for the first block of studio.viton13.com. Each has a 1920×1080 poster frame.

For GELO I cut every frame of the render into two WebP sets of 169 frames — 1440×810 for desktop and a 720×810 centre crop for phones — and built the scroll playback on the VITON XIII page. A script cuts the render with ffmpeg, sharp writes the WebP files, and the page reads how many frames there are; the desktop set weighs 3.1 MB, the phone set 2.2 MB.

Both hero films are H.264 at 1920×1080 with no audio track. The store loop runs 23.32 seconds at 25 fps and weighs 7.2 MB; the studio loop runs 11.08 seconds at 24 fps and weighs 3.4 MB. They play muted, looped and inline, only while on screen; when a visitor’s system asks for reduced motion the film pauses, and without JavaScript the poster frame is shown.

The store film plays across the first block of store.viton13.com and the studio film in the first block of studio.viton13.com. The GELO scroll film runs on the VITON XIII page rather than on the GELO product page. All three are live on VITON13’s own sites.