Channels

Moscow UTC+3
Three VITON XIII BEAUTY key visuals side by side on black: a fragrance bottle in honey with peaches and a bee, three care bottles in pastel colours, and a navy lip-treatment tube among blackberries.

A visual concept for a VITON XIII beauty line: six AI-generated key visuals in which every product lives in its own light — warm honey for the fragrance, clear glass for care, dark berries for the lips.

Labels
Concept A self-initiated concept
Year
2026
Disciplines
Design

Overview

VITON XIII is the fragrance line of VITON13’s own store. For a beauty extension of the brand I started from one thought: skin that shines in its own way. The goal was a set of key visuals that make each category recognisable at a glance and still read as one family.

The series has six key visuals: a fragrance, a Hyaluronic Gloss campaign poster, a care line of three bottles, a Vitamin C serum, a blackberry lip treatment and the fragrance with the face of the campaign.

  • 6

    AI-generated key visuals in the series

    Source: Series files, 12 Sep 2026

  • 3

    product worlds: fragrance, care, lips

    Source: Concept description

Approach

Instead of one brand background, every category gets its own world: the fragrance lives in warm amber and honey, care in cool glass and pastels, lip products among dark, juicy berries. What stays constant is the logo, calm typography and soft studio light, so the line reads as one family.

My role was art direction and the visual concept. The images were made with AI image generation and arranged as one series, from fragrance to care to colour.

Gallery

A VITON XIII BEAUTY fragrance bottle with a pink cap in dripping honey, with peaches, white flowers, a honeycomb and bees. (opens in a new tab)
01 — Fragrance — honey, peach, white flowers.
The Hyaluronic Gloss poster: a green VITON XIII BEAUTY hair-care bottle tilted across the page, with the words VITON XIII BEAUTY at the top and More than beauty at the bottom. (opens in a new tab)
02 — Hyaluronic Gloss — the campaign poster.
Three VITON XIII care bottles — cream, lilac-blue and dark green — standing on a pale blue step. (opens in a new tab)
03 — The care line — three colours, one system.
An orange VITON XIII BEAUTY Vitamin C serum bottle wrapped in orange cords that cross a light background. (opens in a new tab)
04 — Serum — a graphic still life.
A navy VITON XIII BEAUTY blackberry lip-treatment tube among glossy blackberries. (opens in a new tab)
05 — Blackberry lip treatment.
Two frames: a VITON XIII OBSESSION eau de parfum bottle on dark stone with charred wood and a dried citrus slice, and a portrait of a young man with curly hair resting his chin on his arms. (opens in a new tab)
06 — The fragrance and the face of the campaign.

Results

Six finished key visuals dated 12 September 2026, each with its own light and texture and the same VITON XIII BEAUTY mark.

What this does not prove

A self-initiated visual concept, not a commissioned campaign. The images are AI-generated, not photographs of real products, and this case does not claim that the hair, serum or lip products shown are on sale.

There is no audience, engagement or sales data for these visuals. Some small print on the generated packaging is imperfect, as is common in AI imagery.

Planning something similar? I read every message myself.

All work

Next project

stoaConcept architecture website Concept2026 All work (19)