VITON13 is a company with several brands of its own: VITON13 SCHOOL, VJOURNAL, VIT MARKET, the VITON XIII fragrance line and the lines of its store. The task was to give the company, the school, the journal and the marketplace a set of marks that read as one family and that the site draws itself, on light or dark backgrounds and in several sizes.

The VITON13 lockup pairs the globe-V mark, a 512 × 512 image, with a wordmark that sets VITON before a bold 13. One component draws it in three tones (auto, light and dark) and three sizes. In running text the name is shown with a raised 13 at display time, while source copy, URLs and metadata keep the plain spelling.

The VITON13 SCHOOL mark is a globe built from a ring, two meridians, a split axis and a belt that holds a high-contrast V: inline SVG on a 1000-unit grid, drawn in currentColor so that it takes the colour of the text around it. VJOURNAL and VIT MARKET are wordmarks set in type, not drawn: the VJOURNAL masthead is the word at weight 800 with −0.058em tracking, and VIT MARKET is a sky-blue tile with VIT set above MARKET.

The palette is black with a single accent, sky blue #5ac8ff, used in 10 CSS modules: the store and studio hubs, VIT MARKET, the shared bento grid, the legal pages, the 404 page and two blocks of the homepage. Social previews are rendered by scripts rather than drawn one by one: 20 cards of 1200 × 630 for the help, store, ANIRI and VITON XIII pages and 70 cards for 14 studio services.

The store at store.viton13.com carries four lines: Old Money (16 products), VITON13 & RISE (10), ANIRI (3) and VITON XIII BEAUTY HOME. Its sitemap lists 46 paths in five languages, 230 URLs.

VITON XIII holds five fragrances, each a 50 ml Eau de Parfum with its own store page in five languages: OBSESSION and GELO for men, FLEUR POLLEN and Oh my God for women, and MILANO as a unisex scent.

The SCHOOL globe-V is in use on the Russian VITON13 SCHOOL page, captured in September 2026 for the cover of this case.